Privacy Policy

Last updated September 30, 2026

This Privacy Notice for ICONIQ 777 (“we,” “us,” or “our”) describes how and why we might access, collect, store, use, and/or share (“process”) your personal information when you visit liveaticoniq777.com (the “Site”), submit a tour request, or otherwise contact us (together, our “Services”). Our SMS Messaging Policy follows below.

Summary of key points

This summary provides key points from our Privacy Notice, but you can find out more details about any of these topics by clicking the link following each key point or by using our table of contents below to find the section you are looking for.

What personal information do we process? When you visit, use, or navigate our Services, we process the information you give us in a tour request, such as your name, email address, phone number, move-in timing and bedroom type, and information collected automatically about your device and how you use the Site. Learn more about the information we collect.

Do we process any sensitive personal information? Some of the information may be considered “special” or “sensitive” in certain jurisdictions, for example your racial or ethnic origins, sexual orientation, and religious beliefs. We do not process sensitive personal information.

Do we collect any information from third parties? We do not buy information about you. When you arrive from an ad, the ad platform (such as Google or Meta) adds a click identifier to the link, which we record so we know which ad you came from.

How do we process your information? We process your information to respond to your tour request and communicate with you, to measure and improve our advertising and the Site, for security and fraud prevention, and to comply with law. We may also process your information for other purposes with your consent. Learn more about how we process your information.

In what situations and with which types of parties do we share personal information? We share information with service providers that help us run the Site and respond to you. We also use tracking pixels from advertising and analytics partners such as Google and Meta to measure our ads. We do not sell your personal information. Learn more about when and with whom we share your personal information.

How do we keep your information safe? We have adequate organizational and technical processes and procedures in place to protect your personal information. However, no electronic transmission over the internet or information storage technology can be guaranteed to be 100% secure, so we cannot promise or guarantee that hackers, cybercriminals, or other unauthorized third parties will not be able to defeat our security and improperly collect, access, steal, or modify your information. Learn more about how we keep your information safe.

What are your rights? Depending on where you are located geographically, the applicable privacy law may mean you have certain rights regarding your personal information. Learn more about your privacy rights.

How do you exercise your rights? The easiest way to exercise your rights is by calling us at 973-500-7777. We will consider and act upon any request in accordance with applicable data protection laws.

WHAT INFORMATION DO WE COLLECT?
HOW DO WE PROCESS YOUR INFORMATION?
WHEN AND WITH WHOM DO WE SHARE YOUR PERSONAL INFORMATION?
DO WE USE COOKIES AND OTHER TRACKING TECHNOLOGIES?
HOW LONG DO WE KEEP YOUR INFORMATION?
HOW DO WE KEEP YOUR INFORMATION SAFE?
DO WE COLLECT INFORMATION FROM MINORS?
WHAT ARE YOUR PRIVACY RIGHTS?
CONTROLS FOR DO-NOT-TRACK FEATURES
DO UNITED STATES RESIDENTS HAVE SPECIFIC PRIVACY RIGHTS?
LINKS TO OTHER WEBSITES
DO WE MAKE UPDATES TO THIS NOTICE?
HOW CAN YOU CONTACT US ABOUT THIS NOTICE?
HOW CAN YOU REVIEW, UPDATE, OR DELETE THE DATA WE COLLECT FROM YOU?

1. What information do we collect?

Personal information you disclose to us

In Short: We collect personal information that you provide to us.

We collect personal information that you voluntarily provide to us when you request a tour, express an interest in obtaining information about us, or otherwise contact us.

Personal Information Provided by You. The personal information we collect through the Site includes:

first and last name
email address
phone number
when you plan to move and the bedroom type you are interested in (optional)
your consent to be contacted by phone, email and text message, including the consent language shown to you and the date and time you agreed

Sensitive Information. We do not process sensitive information.

All personal information that you provide to us must be true, complete, and accurate, and you must notify us of any changes to such personal information.

Information automatically collected

In Short: Some information — such as your Internet Protocol (IP) address and/or browser and device characteristics — is collected automatically when you visit our Services.

We automatically collect certain information when you visit, use, or navigate the Site. This information does not reveal your specific identity (like your name or contact information) but may include device and usage information, such as your IP address, browser and device characteristics, operating system, language preferences, referring URLs, general location (city or region, based on your IP address), information about how and when you use the Site, and other technical information. This information is primarily needed to maintain the security and operation of the Site, and for our internal analytics and reporting purposes. We do not collect your precise (GPS) location.

Like many businesses, we also collect information through cookies and similar technologies. You can find out more in section 4, “DO WE USE COOKIES AND OTHER TRACKING TECHNOLOGIES?”

The information we collect includes:

Advertising and campaign information. If you arrive from an ad or a marketing link, we record the campaign details in the link (such as source, campaign and keyword), the ad platform’s click identifier (such as a Google click ID or Meta click ID), the page you first landed on, and the website that referred you. We store this with your tour request so we know which ads are working.
Log and Usage Data. Log and usage data is service-related, diagnostic, usage, and performance information our servers automatically collect when you access or use the Site and which we record in log files. Depending on how you interact with us, this log data may include your IP address, device information, browser type, and settings and information about your activity on the Site (such as the date/time stamps associated with your usage, pages viewed, and other actions you take such as which features you use).
Device Data. We collect device data such as information about your computer, phone, tablet, or other device you use to access the Site. Depending on the device used, this device data may include information such as your IP address (or proxy server), browser type, hardware model, Internet service provider and/or mobile carrier, and operating system.

2. How do we process your information?

In Short: We process your information to respond to your tour request and communicate with you, to measure and improve our advertising and the Site, for security and fraud prevention, and to comply with law. We may also process your information for other purposes with your consent.

We process your personal information for a variety of reasons, depending on how you interact with our Services, including:

To respond to your tour request. We may process your information to contact you, confirm and schedule your tour, and provide you with the requested service.
To respond to user inquiries/offer support to users. We may process your information to respond to your inquiries and solve any potential issues you might have with the requested service.
To send administrative information to you. We may process your information to send you details about our apartments and services, changes to our terms and policies, and other similar information.
To send you marketing and promotional communications. We may contact you by phone, email or text message about leasing and our community, in accordance with the consent you gave and your marketing preferences. You can opt out at any time. For more information, see “WHAT ARE YOUR PRIVACY RIGHTS?” below.
To deliver targeted advertising to you. We may process your information to develop and display personalized content and advertising tailored to your interests, location, and more. For more information, see “DO WE USE COOKIES AND OTHER TRACKING TECHNOLOGIES?”
To evaluate and improve our Services, marketing, and your experience. We may process your information when we believe it is necessary to identify usage trends, determine the effectiveness of our promotional campaigns, and to evaluate and improve the Site, our marketing, and your experience.
To determine the effectiveness of our marketing and promotional campaigns. We may process your information to better understand how to provide marketing and promotional campaigns that are most relevant to you.
To protect the Site. We may process your information to detect and prevent spam, automated (bot) submissions, fraud and abuse.

In Short: We may share information in specific situations described in this section and/or with the following categories of third parties.

Vendors, Consultants, and Other Third-Party Service Providers. We may share your data with third-party vendors, service providers, contractors, or agents (“third parties”) who perform services for us or on our behalf and require access to such information to do that work. These include:

Category	Provider	What they receive and why
Sales & Marketing Tools	Our leasing CRM (customer relationship management system)	Your tour request, so our leasing team can contact you and schedule your tour
Cloud Computing Services	Cloudflare	Hosts the Site, stores tour requests, and checks that form submissions come from a person and not a bot
Communication & Collaboration Tools	Our email and text messaging providers	Deliver emails and text messages to you and to our leasing team
Ad Networks, Social Networks & Retargeting Platforms	Google (Google Ads), Meta (Facebook and Instagram)	Information collected by their tracking pixels about your visit and the ad you clicked. When you submit a tour request, Meta also receives your email address in hashed (scrambled) form so we can measure which ads lead to tour requests. We never send your phone number or name to Meta
Data Analytics Services & Performance Monitoring Tools	Google Analytics, Hotjar	How visitors use the Site, including pages viewed and, for Hotjar, recordings of clicks, scrolling and mouse movement

Tracking pixels, not selling. We use tracking pixels from Google and Meta to understand which of our ads bring visitors to the Site and lead to tour requests. We do not sell, rent, or trade your personal information to Google, Meta, or anyone else, and we do not receive payment for it. See section 4, “DO WE USE COOKIES AND OTHER TRACKING TECHNOLOGIES?”, for how these pixels work and how to limit them.

We also may need to share your personal information in the following situations:

Business Transfers. We may share or transfer your information in connection with, or during negotiations of, any merger, sale of company assets, financing, or acquisition of all or a portion of our business to another company.
Affiliates. We may share your information with our affiliates, in which case we will require those affiliates to honor this Privacy Notice. Affiliates include our parent company, property management company and any subsidiaries, joint venture partners, or other companies that we control or that are under common control with us.
Legal Obligations. We may disclose your information where we are required to do so by law, or to respond to a lawful request, protect our rights, or protect the safety of others.

4. Do we use cookies and other tracking technologies?

In Short: We may use cookies and other tracking technologies to collect and store your information.

We may use cookies and similar tracking technologies (like web beacons and pixels) to gather information when you interact with the Site. Some online tracking technologies help us maintain the security of the Site, prevent crashes, fix bugs, save your preferences, and assist with basic site functions.

We also permit third parties and service providers to use online tracking technologies on the Site for analytics and advertising, including to help manage and display advertisements and to tailor advertisements to your interests. The third parties and service providers use their technology to provide advertising about products and services tailored to your interests which may appear either on the Site or on other websites.

To the extent these online tracking technologies are deemed to be a “sale”/“sharing” (which includes targeted advertising, as defined under the applicable laws) under applicable US state laws, you can opt out of these online tracking technologies by submitting a request as described below under section “DO UNITED STATES RESIDENTS HAVE SPECIFIC PRIVACY RIGHTS?”

The tools we use are:

Google Analytics. We may share your information with Google Analytics to track and analyze the use of the Site. The Google Analytics Advertising Features that we may use include: Remarketing with Google Analytics, Google Display Network Impressions Reporting and Google Analytics Demographics and Interests Reporting. To opt out of being tracked by Google Analytics across the Site, visit https://tools.google.com/dlpage/gaoptout. You can opt out of Google Analytics Advertising Features through Ads Settings and Ad Settings for mobile apps. Other opt out means include http://optout.networkadvertising.org/ and http://www.networkadvertising.org/mobile-choice. For more information on the privacy practices of Google, please visit the Google Privacy & Terms page.
Google Ads and Google Tag Manager. Measure which Google ads lead to visits, calls and tour requests. You can limit ad personalization in your Google Ads Settings.
Meta Pixel and Conversions API. Measure which Facebook and Instagram ads lead to visits and tour requests. You can manage how Meta uses this information in your Meta ad preferences.
Hotjar. Records how visitors use the Site (clicks, scrolling and mouse movement) so we can improve it. Text you type into the tour form is not recorded. You can opt out at Hotjar’s opt-out page.
Cloudflare Turnstile. Checks that the tour form is being submitted by a person and not an automated program. It is used for security only, not for advertising.

Cookies and similar technologies: Most Web browsers are set to accept cookies by default. If you prefer, you can usually choose to set your browser to remove cookies and to reject cookies. If you choose to remove cookies or reject cookies, this could affect certain features or services of the Site.

5. How long do we keep your information?

In Short: We keep your information for as long as necessary to fulfill the purposes outlined in this Privacy Notice unless otherwise required by law.

Tour requests submitted through the Site are kept in the Site’s database for 180 days and then deleted. Information passed to our leasing CRM is kept only as long as needed for leasing, business and legal purposes. Otherwise, we will only keep your personal information for as long as it is necessary for the purposes set out in this Privacy Notice, unless a longer retention period is required or permitted by law (such as tax, accounting, or other legal requirements).

When we have no ongoing legitimate business need to process your personal information, we will either delete or anonymize such information, or, if this is not possible (for example, because your personal information has been stored in backup archives), then we will securely store your personal information and isolate it from any further processing until deletion is possible.

6. How do we keep your information safe?

In Short: We aim to protect your personal information through a system of organizational and technical security measures.

We have implemented appropriate and reasonable technical and organizational security measures designed to protect the security of any personal information we process. However, despite our safeguards and efforts to secure your information, no electronic transmission over the Internet or information storage technology can be guaranteed to be 100% secure, so we cannot promise or guarantee that hackers, cybercriminals, or other unauthorized third parties will not be able to defeat our security and improperly collect, access, steal, or modify your information. Although we will do our best to protect your personal information, transmission of personal information to and from the Site is at your own risk. You should only access the Site within a secure environment.

7. Do we collect information from minors?

In Short: We do not knowingly collect data from or market to children under 18 years of age.

We do not knowingly collect, solicit data from, or market to children under 18 years of age, nor do we knowingly sell such personal information. By using the Site, you represent that you are at least 18. If we learn that personal information from users less than 18 years of age has been collected, we will take reasonable measures to promptly delete such data from our records. If you become aware of any data we may have collected from children under age 18, please call us at 973-500-7777.

8. What are your privacy rights?

In Short: Depending on your state of residence, you may have rights to access, correct or delete your personal information, and you can opt out of marketing at any time.

Withdrawing your consent: If we are relying on your consent to process your personal information, which may be express and/or implied consent depending on the applicable law, you have the right to withdraw your consent at any time. You can withdraw your consent at any time by contacting us by using the contact details provided in the section “HOW CAN YOU CONTACT US ABOUT THIS NOTICE?” below.

However, please note that this will not affect the lawfulness of the processing before its withdrawal nor, when applicable law allows, will it affect the processing of your personal information conducted in reliance on lawful processing grounds other than consent.

Opting out of marketing and promotional communications: You can unsubscribe from our marketing and promotional communications at any time by clicking on the unsubscribe link in the emails that we send, replying “STOP” or “UNSUBSCRIBE” to the SMS messages that we send (see our SMS Messaging Policy), or by contacting us using the details provided in the section “HOW CAN YOU CONTACT US ABOUT THIS NOTICE?” below. You will then be removed from the marketing lists. However, we may still communicate with you — for example, to send you messages about a tour you requested, to respond to service requests, or for other non-marketing purposes.

Cookies and similar technologies: See section 4, “DO WE USE COOKIES AND OTHER TRACKING TECHNOLOGIES?”

9. Controls for Do-Not-Track features

Most web browsers and some mobile operating systems and mobile applications include a Do-Not-Track (“DNT”) feature or setting you can activate to signal your privacy preference not to have data about your online browsing activities monitored and collected. At this stage, no uniform technology standard for recognizing and implementing DNT signals has been finalized. As such, we do not currently respond to DNT browser signals or any other mechanism that automatically communicates your choice not to be tracked online. If a standard for online tracking is adopted that we must follow in the future, we will inform you about that practice in a revised version of this Privacy Notice.

California law requires us to let you know how we respond to web browser DNT signals. Because there currently is not an industry or legal standard for recognizing or honoring DNT signals, we do not respond to them at this time.

10. Do United States residents have specific privacy rights?

In Short: If you are a resident of California, Colorado, Connecticut, Delaware, Florida, Indiana, Iowa, Kentucky, Maryland, Minnesota, Montana, Nebraska, New Hampshire, New Jersey, Oregon, Rhode Island, Tennessee, Texas, Utah, or Virginia, you may have the right to request access to and receive details about the personal information we maintain about you and how we have processed it, correct inaccuracies, get a copy of, or delete your personal information. You may also have the right to withdraw your consent to our processing of your personal information. These rights may be limited in some circumstances by applicable law. More information is provided below.

Categories of Personal Information We Collect

The table below shows the categories of personal information we collect. For a comprehensive inventory of all personal information we process, please refer to the section “WHAT INFORMATION DO WE COLLECT?”

Category	Examples	Collected
A. Identifiers	Contact details, such as real name, alias, postal address, telephone or mobile contact number, unique personal identifier, online identifier, Internet Protocol address, email address, and account name	YES
B. Personal information as defined in the California Customer Records statute	Name, contact information, education, employment, employment history, and financial information	YES
C. Protected classification characteristics under state or federal law	Gender, age, date of birth, race and ethnicity, national origin, marital status, and other demographic data	NO
D. Commercial information	Transaction information, purchase history, financial details, and payment information	NO
E. Biometric information	Fingerprints and voiceprints	NO
F. Internet or other similar network activity	Browsing history, search history, online behavior, interest data, and interactions with our and other websites, applications, systems, and advertisements	YES
G. Geolocation data	Device location	NO
H. Audio, electronic, sensory, or similar information	Images and audio, video or call recordings created in connection with our business activities	NO
I. Professional or employment-related information	Business contact details in order to provide you our Services at a business level or job title, work history, and professional qualifications if you apply for a job with us	NO
J. Education Information	Student records and directory information	NO
K. Inferences drawn from collected personal information	Inferences drawn from any of the collected personal information listed above to create a profile or summary about, for example, an individual’s preferences and characteristics	NO
L. Sensitive personal information		NO

Sources of Personal Information

We collect personal information directly from you, automatically from your device when you use the Site, and from ad platforms that add a click identifier to the link you followed. Learn more in “WHAT INFORMATION DO WE COLLECT?”

How We Use and Share Personal Information

Learn more about how we use your personal information in the section “HOW DO WE PROCESS YOUR INFORMATION?”

We collect and share your personal information through:

Targeting cookies/Marketing cookies
Social media cookies
Beacons/Pixels/Tags

Will your information be shared with anyone else?

We may disclose your personal information with our service providers pursuant to a written contract between us and each service provider. Learn more about how we disclose personal information in the section “WHEN AND WITH WHOM DO WE SHARE YOUR PERSONAL INFORMATION?”

We have not sold any personal information to third parties in the preceding twelve (12) months. We use tracking pixels from advertising partners to measure and improve our advertising, as described in “DO WE USE COOKIES AND OTHER TRACKING TECHNOLOGIES?”

Your Rights

Depending on your state of residence, you may have the right to:

know whether we process your personal information and access it
correct inaccuracies in your personal information
request deletion of your personal information
obtain a copy of the personal information you previously shared with us
opt out of the processing of your personal information for targeted advertising, the sale of personal information, or profiling
not be discriminated against for exercising these rights

How to Exercise Your Rights

To exercise these rights, call us at 973-500-7777 or write to us at the address in section 13. We will need to verify your identity before responding, and we will respond within the time required by applicable law (generally 45 days). You may also use an authorized agent to submit a request on your behalf. If we decline to take action on your request, you may appeal our decision by replying to our response; if your appeal is denied, you may contact your state attorney general.

11. Links to other websites

This Web site links to documents located on Web sites maintained by other organizations or individuals. Once you access a link to another Web site, please be aware that we are not responsible for the privacy practices or the content of such Web sites.

12. Do we make updates to this notice?

In Short: Yes, we will update this notice as necessary to stay compliant with relevant laws.

We may update this Privacy Notice from time to time. The updated version will be indicated by an updated “Last updated” date at the top of this Privacy Notice.

13. How can you contact us about this notice?

If you have questions or comments about this notice, you may contact us at:

ICONIQ 777
777 McCarter Hwy
Newark, NJ 07102
973-500-7777

14. How can you review, update, or delete the data we collect from you?

Based on the applicable laws of your state, you may have the right to request access to the personal information we collect from you, details about how we have processed it, correct inaccuracies, or delete your personal information. To make a request, call us at 973-500-7777 or write to us at the address in section 13.

SMS Messaging Policy

We value your privacy. This SMS Messaging Policy explains how we collect, use, and protect your information when you opt in to receive text messages from us.

Overview
Opt-In Consent
Message Frequency
Opt-Out Instructions
Message & Data Rates
Supported Carriers
Eligibility
Privacy & Data Use
Data Security
No Warranties
Changes to This Policy
Contact Information

Overview

By opting in to receive SMS messages from ICONIQ 777, you consent to receive automated text messages to the mobile number you provide. Messages may relate to apartment availability, leasing updates, tour confirmations, appointment reminders, offers, and community announcements. Message frequency may vary.

Opt-In Consent

You may opt in to receive SMS messages by:

Submitting an inquiry or contact form on our website
Scheduling a tour online or in person
Checking an SMS opt-in box during an application or inquiry
Providing written or verbal consent to our leasing team
Texting a keyword to our designated phone number (where applicable)

By opting in, you authorize us to send automated marketing text messages using an automatic telephone dialing system. Consent is not required as a condition of leasing or applying.

Message Frequency

Message frequency varies and is not guaranteed.

Opt-Out Instructions

You may opt out of SMS communications at any time by replying STOP.

You will receive a final message confirming your opt-out
For assistance, reply HELP
You will no longer receive messages unless you opt in again

Message & Data Rates

Message and data rates may apply depending on your mobile carrier and plan. We are not responsible for any charges incurred.

Supported Carriers

This program supports major U.S. mobile carriers. Message delivery is subject to network availability and conditions beyond our control.

Eligibility

You must be 18 years or older and have a valid U.S. mobile number to participate.

Privacy & Data Use

We collect and use your mobile number to provide SMS communications. Your information may be shared with third-party service providers who assist in operating our SMS program and managing services.

We do not sell or rent your mobile number to unaffiliated third parties.

No mobile information will be shared with third parties or affiliates for marketing or promotional purposes. Information sharing to subcontractors in support services, such as customer service, is permitted. All other use case categories exclude text messaging originator opt-in data and consent; this information will not be shared with third parties.

Mobile data may be retained in accordance with business and legal requirements.

For more information, please review our Privacy Notice above.

Data Security

We implement reasonable administrative, technical, and physical safeguards to protect your information. However, no system is completely secure.

No Warranties

SMS services are provided “as is.” We are not liable for:

Delayed, failed, or misdirected messages
Carrier or technical failures
Damages arising from participation

Changes to This Policy

We may update this policy at any time. Continued participation constitutes acceptance of any changes.

Contact Information

If you have questions about our SMS program, please contact us:

ICONIQ 777
777 McCarter Hwy
Newark, NJ 07102
973-991-9184

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